The Immersive Music Experience will open next month in the new Music Enrichment Center beside the Surf Ballroom & Museum in Clear Lake on the late Buddy Holly’s birthday. The center promises to be a permanent, first-of-its-kind experience honoring the legacy of Holly, Ritchie Valens, and J-P “The Big Bopper” Richardson. Surf CEO Brian Luallen says cutting-edge technology will tell the story of the ballroom’s history.
Holly, Valens and Richardson were killed in a plane crash near Clear Lake in 1959 following a show called the Winter Dance Party at the ballroom. Luallen says new center will allow an array of artifacts from that era to go on display.
Opening festivities start on September 4th with a book signing and a special preview, leading up to the full exhibit debut and ribbon-cutting on September 7th, what would have been Holly’s 88th birthday.
